Procea Brown Bread character figure mascot advertising badge

A very scarce original circa 1950's period 'Procea Brown Bread there motto 'ONCE TASTED - NEVER WASTED' promotional pin badge', small gilt master baker figure holding a loaf of bread and inlaid with red, white and blue enamel. Very good condition, complete with original pin fittings, no stress marks or damage to the enamel.
Height approx 30mm.

Code: 68577