Spratt's Mixed Ovals Scottie Dog logo advertising badge

A good original circa 1950's chromium plated promotional badge, with the cleverly designed Spratts logo in the distinctive form of a Scottie dog, the reverse and with maker's details 'Marples & Beasley Ltd B'Ham' and additional 'Spratt's Mixed Ovals' in relief. Very good condition, complete with original pin fittings, enamel good but with minor manufactures infill flaw to tip of ear.
Height 23mm.

The Scottie dog brand image was invented for Spratt's by the graphic designer 'Max Field Bush' in 1936. The calligram design logo was used for their cat food, bird food and fish supplements.

In order to qualify for a free Spatt's dog badge, pet owners were asked to collect 32 `Trade Mark Symbols' from either Spratt's Bonio, Weetmeet Nos. 1&2. Ovals, Mixed Ovals, Puppy Biscuits and Spratt's Meat. When Spratts was bought by Spillers in 1972, the life span of the loveable dog came to an end.

Code: 63664