Esso Petroleum PUT HIM IN advertising campaign tiger tin button badge

A good original circa 1960's 'Esso Petroleum PUT HIM IN tiger in my tank promotional celluloid tin button badge' depicting a tiger paw giving the thumbs up sign, with quote 'DRIVE GENEROUSLY'. Very good condition, complete with original pin fitting, colours remain bright,no signs of any foxing.
Diameter 32mm.

Code: 60437